Biking on the University of Illinois campus and in Champaign-Urbana is an excellent option for much of the community. Illinois has been recognized as a bronze-level bicycle friendly university by the League of American Bicyclists. The City of Champaign has been recognized as a bronze-level bicycle friendly community and Urbana as a gold-level bicycle friendly community.

Those coordinating biking efforts for Facilities & Services (F&S) seek a website, apart from the F&S website, and marketing campaign to better showcase the resources available to cyclists.  Creative Services will design and develop a website for bicycle resources and information at Illinois. The website will be in Wordpress and will feature modern, responsive design, backed by a content strategy that supports the research done by Lily Wilcock and the main program goal of providing a tool to cyclists to use and understand resources, and engage with one another.

Creative Services will also create a local marketing campaign aimed at either promoting the new website, or promoting active transportation/biking on campus—the topic will be determined based on audience interviews and research.  Further deliverables may include: additional web page of related content; social media graphics; physical and electronic mailers; ads; media kit.